ANDREW ELLINGSON || email@example.com || 651.399.5761
A self-driven leader with excellent critical thinking skills and a creative spirit. Effectively collaborates with team members and fosters quality relationships with clients, consumers and partners. Passionate about action sports and promoting products and experiences designed to help people discover ultimate enjoyment. Agency experience with action sports and outdoor adventure brands. See work highlights here.
University Of Minnesota - Twin Cities - Minneapolis, MN
Curtis L. Carlson School of Management - May, 2014
Bachelor of Science in Business - Marketing and Entrepreneurial Management - 3.6
University Of Otago - Dunedin, New Zealand
Certificate of Proficiency Arts - 3.0
SixSpeed || Brand Experience Agency || six-speed.com - Minneapolis, MN
Head of Brand Connection - June 2018 - Present
Lead qualitative and quantitative market research to discover key insights about market, consumers and competitors.
Identify unique market opportunities and develop brand and communication strategies to strengthen brand equity.
Manage and nurture multiple team members to ensure growth and development.
Brand Strategist - September 2017 - June 2018
Guide market research analysis and distill insights to bring to creative team and partners to help define brand elements and tone
Develop strong hypothesis based on key facts and insights and report results to drive successful brand growth
Identify new strategies for emerging media across accounts
Assist in development of marketing plan with clients and account leads through analysis of market data/trends and situational analysis
Ensure a strategic, consistent, effective and relevant brand message for all client work
Drive synergy between brand image and brand identity to create an authentic brand POV
Account Manager - May 2016 - September 2017
Responsible for building and maintaining strong active relationships with clients as the primary point of contact.
Established trust, credibility and thought leadership with clients through strategic thinking when solving problems and offering new solutions to fit their brand goals.
Strategized and coordinated marketing plan with clients to determine best way to promote products and reach consumers.
Lead the project discovery process to ensure all outputs are on strategy, on brand and of high quality.
Managed annual account planning and financials for two of the agency's largest clients (Over 1 Million each).
Collaborated with internal creative team to create great work that helped move the needle for our clients.
Project Manager/Associate Producer - May 2014 - May 2016
Provided expertise in client discovery to create new ideas designed to drive key brand marketing objectives.
Worked closely with the account and creative leads to make sure every project ran as planned and a high-quality output was produced.
Developed and communicated scopes of work, production timelines and project updates to clients and creatives.
Managed the internal timelines and budgets to ensure on time and on budget project delivery/execution.
Coordinated numerous photo shoots and events as lead producer during pre-production and on-site execution.
Penguin Feet, LLC - Minneapolis, MN
Co-Founder/CEO - Nov. 2013 - Sept. 2015
Managed a team of 2 Co-Founders and 8 partners through the creation and introduction of a new product to the outdoor sporting goods market.
Responsible for critical decision making and addressing, prioritizing and resolving issues as they arise.
Developed and coordinated overall strategy for all business functions to ensure success.
Clearly communicated company progress and future plans with quarterly reports to board of advisors.
Sold company for profit in September 2015.
*Additional work experience available upon request.
Marketing & Brand Strategy
Live Event Coordination