About Me
Born in the midwest to an entrepreneurial family Andrew has always been driven in both his professional and personal life. He attended college at the University of Minnesota before starting a career in marketing at a growing agency in Minneapolis. Andrew loves working with brands to create authentic connections between a brand and it’s people. Outside of work he can be found on the trails, snowboarding, cycling, or hiking with his four-legged sidekick, Indy.
Resume
Summary
A performance driven leader with a consumer first approach and an entrepreneurial spirit. 10+ years of marketing experience within startup, agency and corporate environments developing marketing strategies for top brands in a variety of industries. Strong knowledge and experience with consumer goods and digital marketing.
Experience
Latitude Studios Co. | Ham Lake, MN
Sales and Marketing Manager | July 2021 - Current
Assisted with the development, growth and innovation of an all-new product in a growing market. Developed and managed a marketing strategy encompassing web, social, digital, PR and more while also acting as the main design, sales, and project manager. Generated over $800,000 in revenue in just under a year of operations.
Be The Match (National Marrow Donor Program) | Minneapolis, MN
Marketing Manager, Patient Outcomes & Experiences | Dec 2020 - August 2021
Led the strategic and executional marketing efforts across website, social media, digital media, events and content in order to impact patients lives on a daily basis. Partnered with data and analytics teams to prepare metrics reports for department leads. Worked cross functionally with other teams and departments to ensure consistent messaging throughout the organization.
SixSpeed Integrated Creative Agency | Minneapolis, MN
Director of Marketing / Head of Brand Connection | June 2018 - July 2020
Responsible for strategic leadership of agency and client marketing effort by evaluating and developing marketing strategies, go to market planning, budget development, and reporting performance year over year. Led the sales effort through internal marketing and business development activities to grow the agency portfolio and profitability. Managed the growth and development of four direct employees.
Brand Strategist | Sept. 2017 - June 2018
Provided strategic consulting to internal teams and external clients based on data driven consumer research and marketing strategies designed to enhance brand position within the market . Conducted primary research including competitive audits, consumer interviews and ethnographic studies. Identified new strategies for emerging media across accounts.
Account Manager / Project Manager | May 2014 - Sept. 2017
Established trust, credibility and thought leadership with clients through strategic thinking when solving problems and offering new solutions to fit their brand goals. Managed annual account planning, project budgets, timelines and staff capacity to ensure on time and on budget project completion. Assisted with the production of large scale events and photography/videography shoots.
Penguin Feet | Minneapolis, MN
Co-Founder/CEO | August. 2013 - August 2015
Managed a team of nine founding partners through the design, development and introduction of a new product for the outdoor sports market. Successfully sold the company for profit after two years in business.
Additional work experience and references available by request.
Education
University of Minnesota-Twin Cities, Curtis L. Carlson School of Management | Minneapolis, MN
Bachelor of Science in Business (GPA: 3.5) | May 2014
Majors: Marketing and Entrepreneurial Management
University Of Otago - Dunedin, New Zealand
Certificate of Proficiency Arts
Skills / Specialties
Marketing & Brand Strategy
Brand Development
Go To Market Planning
Consumer & Competitive Research
Digital Media
Content Marketing
Brand Activation
Product Development
Budget & Timeline Management
Photo/Video Production
Live Event Coordination
Contact
